Testimonials

Helen came highly recommended by a colleague who had worked with her on a behaviour change project in 2014. I asked Helen to conduct some attitudinal case study interviews from engaged businesses, key delivery partner organisations and clients.

Helen applied her specialist knowledge and expertise throughout the case study project, she very quickly grasped a good understanding of our project and the required outcomes from the interviews. Helen helped to guide me through the process from start to finish; helping me to develop the questionnaire, ensuring that we had the appropriate data sharing agreement and privacy statements in line with GDPR compliance, organising the interviews and selection of candidates. All of the interviews were carried out on the phone or via video conferencing which worked really well for our participants.

Helen is genuinely a joy to work with, she is professional, friendly and enthusiastic. She really helped to put our survey participants at ease to get the best outcome form the interviews.

Helen at Crystal Market Research undertook a set of case study interviews with participants in our behaviour change project. From the start, Helen made it easy to adapt the process to suit our specific needs and took a dynamic, flexible approach to delivery throughout the work. Her experience, naturally approachable manner and excellent communication skills allow her to bring out insights and detail from the interviews that we couldn't achieve without her help. The interview transcripts and summaries she produced for us provided really useful insight that we hadn't previously registered into how our project was perceived and how it helped participants at a finer grain of detail. The results were immensely useful for project reporting, our understanding of the participant journey and has informed ongoing project design.

The Association of British Climbing Walls commissioned Crystal Market Research to carry out research to help us understand how the indoor climbing market was growing and what was driving that growth. The work was so well received by our members that we worked with Helen for a second year to understand trends and dig deeper into the motivations of climbers. Throughout Helen was diligent, thoughtful and went above and beyond - cutting the analysis in multiple ways and also presenting the findings to large audiences at our annual conferences. Critically, she provided great insight and great value for money.

Helen at Crystal Market Research handled our project professionally and produced research outputs of a high quality. I found Helen to be extremely flexible given our tight deadlines, and responsive to our needs.

“Helen Lancaster and her team have helped London City Airport to understand the travel patterns of staff from both our company and those employed by some 50 other employers based on-site, through our Staff Travel Survey. From developing the questions to be posed in a concise manner, through to staff interviews, questionnaire collation and presenting results to our Chief Executive and strategic management team, Helen’s approach has been consistently of an exceptional standard. The results of the surveys undertaken have led to significant local transport investment by the Airport, including a £2.5m contribution to the Docklands Light Railway – we have great confidence in the reliability and significance of the information presented to us by Crystal Market Research.”

Drive is a large charitable organisation working within south east Wales with a mission to support people with disabilities. We have commissioned varied stakeholder research projects from Helen Lancaster at Crystal Market Research. Helen is highly professional and is both easy and flexible to work with, always checking out/verifying details at key stages in the process. Maintaining customer confidentiality is an essential principal that underpins her work. She explains the structure of her research approach and her responsibility to document activities to evidence that standards are effectively implemented. Feedback from people surveyed has also been consistently positive. Helen produces well written digestible high quality research outcome reports that are easily understood by lay audiences with sufficient robust data to support conclusions. Helen has consistently met all her commitments and completes work within agreed timescales I can wholeheartedly recommend Helen Lancaster to organisations who are considering commissioning research projects.

I have worked with Helen on a variety of research projects, both qualitative and quantitative. I’ve also benefited from her practical experience in developing several high profile research bids. I’ve always found Helen to be an informative and experienced professional, who is also able to bring a great deal of creative thinking to bear on helping me to solve my frequently complex and challenging research design issues. Helen’s work is of a high standard, she always delivers to the brief we have agreed, on time and within budget. We value Helen’s opinion; in the years we have worked together she has become a member of our team.

Crystal Market Research has been involved in surveying the residents of our student accommodation. The results of their research have provided us a great foundation from which to improve our accommodation both physically and managerially, and as a result, the overall satisfaction of our residents. Helen is very intuitive and insightful, often making suggestions about how to increase the effectiveness of the research. She’s extremely professional and I personally enjoy reviewing the results with her. She has a great sense of humor and I enjoy a good banter with her over what we’ve discovered. The overall analysis is very fair and honest and we will continue to trust Crystal Market Research to conduct our surveys in the future.

Helen was recommended to us at the Bristol Social Marketing Centre soon after we formed and we have worked with Helen on a number of projects since then. We have looked to her to help us with qualitative work: exploratory research and concept testing, and quantitative surveys. We have set Helen quite challenging tasks in helping us understand the tricky world of 'behaviour change' for our social marketing clients, with Helen working on projects in sectors varying from early cancer detection through to sustainable travel choices, for clients such as the National Cancer Action Team, and Bristol City Council. We go back to Helen because she combines insight and intelligence with reliability and professionalism. She has a strong 'real world' savviness and a great deal of experience that she can bring to the party, adding insights that we would not have spotted ourselves, and lacing these insights with the kind of practical judgements that make all the difference in client recommendations. I'd have no hesitation in recommending Helen's services.