Crystal Market Research Is

Owned and operated by Helen Lancaster.

  • Over 20 years in market research, 10 as an independent consultant
  • Agency experience with business-to-business research agency IFF Research, top 10 agency MORI (now IPSOS MORI) and small market research consultancy arnold + bolingbroke
  • Market Research Society Advanced Certificate examiner
  • E tutor for Market Research Society Advanced Certificate
  • Member of Independent Consultants Group
  • Member of Market Research Society

Helen Lancaster as Crystal Market Research provides a full research service from designing all aspects of a research study through to communicating the implications of its findings. She carries out all qualitative research personally or, if the size of project requires, with an associate from the Independent Consultants Group. On quantitative surveys she has close and direct contact with interviewers, many of whom work regularly for her. Large scale data processing is provided by specialists with whom Helen has worked for many years.

Crystal Market Research Privacy Policy

Your privacy is important to Crystal Market Research, so we want to explain why we collect and how we use, disclose and store your personal information. First of all we want to make clear that we always ask people for their informed consent before taking part in any of our research projects. Informed consent is the lawful basis for all our research. As part of the research process we may collect personal information such as your name, address, phone number, e-mail address and other personal details. We will collect just enough personal information for the purpose of the survey and no more. This information is used to ensure that our survey sample is representative and that our survey findings are valid. All personal information is stored securely and is only accessible to CMR staff and close associates that need access. It will only be disclosed if you have given your express permission or we have a legal obligation to do so. We won’t share your personal information with any other organisations for marketing or commercial purposes. Your personal information will be kept only for the duration of the survey; it will be deleted or made anonymous as soon as it is no longer required. The exception to this is if you consent to become part of our market research database. Please rest assured that, when research findings are reported to clients, participants’ answers are collated and individual responses are never identified.

In the line with General Data Protection Regulations, you have a number of rights over your personal information. These are:
  • The right to withdraw consent: to withdraw your consent for us to hold personal information about you.
  • The right to access: to request a copy of the personal information we hold about you, which will be provided within one month
  • The right to rectification: to update or amend the information we hold about you if it is wrong
  • The right to be forgotten: to have your personal information removed from our records
  • The right to object: to object to the processing your personal information for purposes of research and statistics.
  • The right to restriction of processing:
  • The right to data portability:

To assert any of the rights listed above, please contact Crystal Market Research.