Methodologies

Qualitative research is ideal for understanding behaviour, uncovering motivation, exploring attitudes and developing ideas. All qualitative research is led by Helen Lancaster. Methodologies include:

  • Focus groups
  • Face to face interviews . . . individual, paired or triads
  • Telephone depth interviews

Quantitative research measures attitudes and behaviour. Methodologies include:

  • Face-to-face . . . at home, in-street, hall tests
  • Telephone in-depth interviews
  • Postal
  • Self-completion
  • On line

Repeat study programmes are an effective way of understanding changes over time. Pre and post studies can assess the impact of an activity or programme whereas regular repeat studies take a longer term view.

One-off studies are the most common form of research where a specific issue or problem is investigated.